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| Agenda | Instructors | Location | Register | Contact |
Or call 310-855-0033x0
When:
1:30-6pm, April 25th, 2011
Where:
SLS Hotel in Beverly Hills
Who Should Attend:
CEOs, Senior Vice Presidents, Marketing Managers, Film & TV Producers, Business Development Executives, Managing Directors, Chief Strategy Officers | Partner
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More Information:
Digital Media Wire, Inc.
8721 W. Sunset Blvd. P8
Los Angeles, CA 90069
ph. 310-855-0033 | Incubation, Development & Production of Multi-Platform Narratives
The global demand for producers familiar with the process of developing transmedia content (across several mediums like games, mobile, television and film) for studios and networks is on the rise. This 4-hour event is the first of its kind and unique in the world, delivering practical, how-to transmedia training led by leading cross-platform producer and strategist Jeff Gomez. Now he will teach his signature transmedia development process to business executives, content producers, marketers and creators which has been used for such blockbusters as Disney's Pirates of the Caribbean and Tron Legacy, James Cameron's Avatar, Microsoft's Halo, Hasbro's Transformers, Mattel's Hot Wheels and Coca-Cola's Happiness Factory.
This workshop will only take 30 attendees for maximum efficiency.
Reserve your seat now! Agenda | | | 1:30 PM | Registration and Networking | | 2 PM | Part I: The Power of Transmedia Storytelling
| | | Its history, its value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to be realized in the entertainment industry.
| | 2:30 PM | Part II: Immersion & Incubation
| | | - The role of the Grand Narrative
- Criteria for a successful transmedia franchise
- The elements of storyworld incubation
- Criteria for an evergreen franchise
| | 3:30 PM | Break, Refreshments, Coffee and Networking
| | | | | 4 PM | Part III: Development | | | - Building partnerships, fans and coalitions
- Role of the driving platform
- Defining and incentivizing canon
- Constructing bridges between marketing, digital and creative
- Remaining the visionary (consumer products & licensing)
| | 5 PM | Part IV: Production | | | - Building partnerships, fans and coalitions
- Role of the driving platform
- Defining and incentivizing canon
- Constructing bridges between marketing, digital and creative
- Remaining the visionary (consumer products & licensing)
| | 5:45 PM | Part IV: A Note of Inspiration: Transmedia Comes from the Future to Save the World | | | Gomez takes an intimate hands-on approach to the workshop, offering participants practical solutions to real-world issues and problems. Questions and participant interaction are encouraged. | | | Click here to view Instructor's profile |
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