Rabu, 06 April 2011

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April 6, 2011

Is Mobile Video Viewing Taking Off?

The number of mobile video viewers increased substantially in 2010, and most viewers report they are watching more and more content. Full Article

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Advertisers Demand More Audience Targeting Capabilities

While publishers expect brands to target ads based simply on in-house audience data, advertisers now expect more. Third-party platforms can provide richer information and better targeting—but less brand safety. Full Article

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