| Online Lures Local Ad Dollars The proliferation of online advertising channels over the past few years has made it easier for local businesses to transition ad dollars from pricier, traditional ad formats to cost-efficient interactive channels like social media, search and email marketing. Full Article  |  | | | Increasing subscriber engagement is a top priority for email marketers in 2011 as ISPs begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now |
| How to Tackle Attribution Analysis Alan Osetek, President of Resolution Media, spoke with eMarketer about his insights on attribution analysis and modeling, particularly for search and display. Full Article 
Alan Osetek
President
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Access the 9 Free Training Sessions Today > | | | | | eMARKETER EVENTS | | | | | | April 7, 2011, Boston, MA Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience. April 14, 2011, Chicago, IL Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter. | | |
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