In the modern business world, content marketing is more than just white papers and webcasts. Today's cutting-edge organizations are constructing strategies that adapt to buyers who are constantly changing the way they research and buy.
In this informative guide, you will learn to start effectively engaging the right prospects with the right content, maximizing effort and return. You will learn to:
- Construct a solid content marketing program with the right frequency and types of content
- Complement buyer personas with marketing content to drive conversions
- Create a powerful mix of content and social media to drive results and demand
Download the Creating Content that Sells guide today, and discover how to mitigate risk in the buying process, boost content registration and re-purpose your existing content. Use this guide to map out your own buying stages and determine which content to best associate with those stages.
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