| How Well Is Social Media Fitting into the Marketing Mix? Social media will increasingly become a bigger part of companies' overall marketing budgets, with service companies planning the largest increases. But as social media gains traction within the marketing mix, many CMOs are reporting that there is still work to be done in terms of integrating social media into overall corporate strategy.
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 | | | 8 of the world's top 10 brands drive their business on Facebook with our tools. What is your plan? Register for a demo. | | | | | eMARKETER EVENTS | | | | | | March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." | | |
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