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February 25, 2011

How Well Is Social Media Fitting into the Marketing Mix?

Social media will increasingly become a bigger part of companies' overall marketing budgets, with service companies planning the largest increases. But as social media gains traction within the marketing mix, many CMOs are reporting that there is still work to be done in terms of integrating social media into overall corporate strategy.
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Online Shopping Is Entertainment to Teen Girls

Catherine Moellering of Tobe spoke with eMarketer about teen girls' shopping behavior and how retailers can successfully tap into their interests. Full Article



Catherine Moellering
Executive Vice President
Tobe

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eMARKETER EVENTS

March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."
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eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement."

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