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February 28, 2011

Social Media Is Not Killing Email There is no shortage of reports of its demise, but email use is still strong across the US online population. It remains the top choice for commercial communication among all age groups, and checking email via mobile is becoming a critical activity. Full Article Read More Share this:. . . . Anything new you want to tell 500 million people? We have a tool for that. 8 of the world's top 10 brands build their business on Facebook with our tools. Learn the best way to launch something new on Facebook. Download white paper. Consumers Continue Switch to Online Banking Driven by increasing adoption of ever-evolving technologies, the ways in which customers deal with their banks are undergoing dramatic change. But newer platforms for banking face challenges from those worried about privacy and security. Full Article Read More Share this:. . . . Which of the following do you need? Actionable data to validate your ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. If you answered 'Yes' to any of the above, you need eMarketer Total Access. RECENT BLOG POSTS eMarketer Webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Fewer Than 20 Million US Adults Used Twitter At Least Monthly in 2010 Stat of the Day: Canada Retail Ecommerce to Reach $30.9 Billion in 2015 Stat of the Day: 68.2% of US Internet Audience Are Online Video Viewers Key Digital Trends for 2011 All Recent Blog Posts » RECENT ARTICLES How Well Is Social Media Fitting into the Marketing Mix? Online Shopping Is Entertainment to Teen Girls Facebook Reaches Majority of US Web Users How Marketers Can Benefit from Video Ad Engagement All Recent Articles » LATEST ANALYST REPORTS UK Multichannel Marketing: New Paths to Consumer Engagement 7 Trends for Video Advertising Engagement Canada Retail Ecommerce Forecast: Measured Growth Ahead Demographic Profile—Seniors The Video Viewing Audience: Trends for Marketers All Reports » eMARKETER EVENTS The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." All eMarketer Events »

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