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March 16, 2011

Search and Social Together Aid Online Shoppers

Search has traditionally guided consumers through the online buying process, but social media is becoming a valuable resource for buyers looking to compare products and brands. However, marketers beware: Users on the path to purchase tend to favor blogs and review sites in combination with tried-and-true search behaviors over the use of Facebook and Twitter. Full Article

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New Webcast: The Keys to Customer Retention

Learn from the experts at IBM how automating your marketing will increase customer loyalty, while easily optimizing your cross channel communications, including:

Social – Digital - Transactional - Traditional Marketing

Click here to register for this new webcast, featuring experts from IBM and E*Trade. Advertisement


A Bright Future for Daily Deal Sites

In addition to a raft of startups, several major internet players are now looking to get involved in the deal-of-the-day space. According to one forecast, they have good reason to do so. Full Article

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eMARKETER EVENTS

March 20, 2011, Miami, FL
eMarketer Principal Analyst Noah Elkin will lead a session on "Making Marketing Sense of the Tablet Landscape."
March 24, 2011, New York, NY
eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends.

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The Future of US Retail Ecommerce

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