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	CONSUMER RESEARCH REPORT Are You Losing Customers During Registration? Find Out Why.
	In December 2010, Blue Research conducted a first of its kind study to understand consumer attitudes about traditional online registration processes as well as perceptions of using social identities across the web. The findings show that most consumers are frustrated with traditional registration, and as a result change their behavior. The good news is the clear majority see social sign-in as an attractive alternative. Download the full report to learn how social sign-in can unlock a more valuable consumer who: Spends more money and purchases more often Relies on their social networks to influence purchase decisions Returns to sites and views brands more favorably » Download Report Now		A few of the findings: 76% of consumers give incorrect info during registration 45% leave a website altogether if a password is forgotten 66% prefer social sign-in

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