Kamis, 17 Februari 2011

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Coremetrics, an IBM Company
White Paper
The voice of reason
Measurement

Measurement isn't enough. Think beyond dashboards—and take action.

Get in-depth insight from web analytics expert Eric T. Peterson, and find out what's truly needed to drive value from your data. Dashboards are vital, but they're only tools—too much focus on individual metrics can cause analysis paralysis.

Download the whitepaper to learn why even the best-designed, most strategic dashboards are just the start. Find out how to move your marketing out of the dark ages and into a bright future by using best-of-class strategies that lead to action—and results.

Download the White Paper >

You'll learn:

  • The need for dashboards and key performance indicators in digital measurement
  • Why many companies focus too much on individual metrics and indicators—and how to avoid the trap
  • The dynamic relationship between dashboards and analysis in high-functioning organizations
  • Over-arching recommendations from Web Analytics Demystified for success through digital measurement
White Paper

New strategy paper by
Eric T. Peterson on digital
measurement success.

Download White Paper

Take the self-assessment test now to see whether your use of analytics measures up!

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Coremetrics®,
an IBM Company

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About Coremetrics®, an IBM Company

Coremetrics®, an IBM Company, a leading provider of web analytics and marketing optimization solutions helps businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics Software as a Service (SaaS) to optimize their online marketing.


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