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Learn how Live Nation is using social media to tap into the insights of its most passionate customers. Join us for a live webcast: Craig Deshenski, Director of Research Operations, Live Nation Adam Mertz, Sr. Product Marketing Manager, Jive Software Live Nation is breaking down the barriers for event-goers to provide input, feedback, and insights around what would improve their experience. Their FanLab community has become a hub for co-innovation that enables people to create ideas, vote on ideas, and connect and collaborate on those ideas with the Live Nation team and other peers in the community. In this webcast, we'll discuss how Live Nation has turned to real-time focus groups and crowdsourcing to catalyze their product strategy and create a sustainable competitive advantage — strategies you can use for your own social initiatives. Webcast attendance details: Wednesday, February 23 10:00am Pacific / 1:00pm Eastern Complimentary resources: Jive Whitepaper: Harnessing the Conversation Economy Gartner, Inc. Magic Quadrant for Social CRM Gartner, Inc. Magic Quadrant for Externally Facing Social Software Learn more, or register here...

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