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February 15, 2011

How Retailers Can Make Video Efforts More Effective Video on ecommerce sites can increase conversions, decrease the volume of returns and boost SEO. But most retailers have a long way to go in making their video commerce efforts more effective. Full Article Read More Share this:. . . . Live Webinar: Increase Email Subscriber Engagement Are your email campaigns breaking through to the inbox? Learn how leading brands such as The Gap, InterContinental Hotels Group, Brookstone, Hautelook and United Airlines use compelling campaigns to increase email subscriber engagement and deliverability. Register Today In China, Social Networks Drive Conversation A new eMarketer report examines the population of social media users in China, their activities and their online relationships with brands. Full Article Read More Share this:. . . . Social Media Monitoring Challenges Simplified. Wonder who's driving your customers' actions? STOP spending time digging thru Google, Twitter, Facebook, blogs, etc. mPACT discovers and tracks: Who your market is listening to Who matters most & what they're saying Opportunities to influence your Influencers Click here to get started. FREE 14 Day Trial. RECENT ARTICLES Multiscreen Viewing Habits on the Rise Keeping Customers Loyal with Targeted Email Young Men Lead Location-Based Service Adoption Carnival's Facebook Effort Engages First-Timers All Recent Articles » RECENT ARTICLES Multiscreen Viewing Habits on the Rise Keeping Customers Loyal with Targeted Email Young Men Lead Location-Based Service Adoption Carnival's Facebook Effort Engages First-Timers All Recent Articles » LATEST ANALYST REPORTS The Video Viewing Audience: Trends for Marketers Demographic Profile—Children Smart and Getting Smarter: Key Mobile Device Trends for Marketers Mobile Web: Best Practices for Retailers Worldwide Social Network Ad Spending: 2011 Outlook All Reports » eMARKETER EVENTS The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." All eMarketer Events » eMarketer Webinar Thursday, Feb. 24, 1 pm ET Join eMarketer Principal Analyst Noah Elkin for a free webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Space is limited. Register Now

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