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| 5 Landing Page Optimization Tips |  |
 | Exclusive On Demand Webinar Register Now! | | | Dear oom, While today's agile marketer uses a growing array of techniques to acquire prospects, landing pages still represent the primary interaction with most prospects and "you only have one chance to make a first impression." A poorly performing landing page is easy to spot, typified by high bounce rates and low conversions. In this webinar, I will provide five practical tips to improve your landing pages' performance using the Ektron Marketing Optimization Suite. The webinar will cover: - Selecting the right testing approach for landing pages - A|B vs. multivariate
- Testing the Three C's: Copy, Content, and Call to Action.
- Optimizing landing pages using the "Lather, Rinse, Repeat" principal
Being a marketer, this 30 minute webinar will provide insights you can start using immediately. Sincerely, Tom Wentworth Vice President, Web Solutions Ektron, Inc. | |
| About Tom Wentworth VP Web Solutions @ Ektron. Web and mobile content management expert. Sometimes guitarist. Frequent Wine drinker. | About Ektron Ektron is a web solutions provider focused on web content management, marketing optimization, intranet, social, and mobile solutions built on a foundation software platform, Ektron CMS400.NET. | |
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