Rabu, 22 Desember 2010

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Dear oom,

While today's agile marketer uses a growing array of techniques to acquire prospects, landing pages still represent the primary interaction with most prospects and "you only have one chance to make a first impression."

A poorly performing landing page is easy to spot, typified by high bounce rates and low conversions. In this webinar, I will provide five practical tips to improve your landing pages' performance using the Ektron Marketing Optimization Suite.

The webinar will cover:

  • Selecting the right testing approach for landing pages - A|B vs. multivariate
  • Testing the Three C's: Copy, Content, and Call to Action.
  • Optimizing landing pages using the "Lather, Rinse, Repeat" principal

Being a marketer, this 30 minute webinar will provide insights you can start using immediately.

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Start planning your online marketing strategy for 2011.

Sincerely,

Tom Wentworth
Vice President, Web Solutions
Ektron, Inc.


Tom Wentworth
LinkedIn Profile
About Tom Wentworth
VP Web Solutions @ Ektron.
Web and mobile content management expert.
Sometimes guitarist. Frequent Wine drinker.

About Ektron
Ektron is a web solutions provider focused on web content management, marketing optimization, intranet, social, and mobile solutions built on a foundation software platform, Ektron CMS400.NET.

Ektron, Inc . 542 Amherst Street . Nashua, NH 03063 . +1 (866) 4-EKTRON . info@ektron.com
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