Kamis, 30 Desember 2010


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December 30, 2010
How Tweens, Teens and Parents Decide What to Buy
When making decisions about electronics purchases, teens and tweens have very different approaches. And for parents, the internet is the most important factor—after price. Full Article




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Walgreens Embraces Mobile as Key to Multichannel Success
Abhi Dhar of Walgreens spoke with eMarketer's Tobi Elkin about the chain store's moves to offer customers prescription refills, photo services and more via mobile. Full Article




Abhi Dhar
Chief Technology Officer, Divisional VP
Walgreens

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The eMarketer Daily will not be published on Friday, December 31, in observance of New Year's Day. The next edition will be sent out Monday, January 3.



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eMARKETER SPEAKING AND EXHIBITING
German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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