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	NEW WHITEPAPER The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement Breakthrough Examples of Brands Raising the Email Marketing Bar
	Increasing subscriber engagement is a top priority for email marketers in 2011. ISPs are beginning to use engagement as a metric for inbox consideration and there is no universal agreement among marketers on the definition of engagement or how to improve it. Learn how to define, measure and increase subscriber engagement with compelling content, unique creative, and breakthrough campaign ideas that capture attention and drive subscriber interaction. This detailed whitepaper profiles 13 companies, each with their own unique angle for increasing subscriber engagement. Download today to learn how to boost subscriber engagement in your own email marketing programs. Download Now >> Key Things You Will Learn: How to define and measure engagement Develop content and offers that drive interaction Motivate the subscriber to provide preference information Leverage unique creative design to capture attention Call (800) 971-0380 to speak with StrongMail today. Copyright 2011 StrongMail Systems, Inc. All rights reserved. 1300 Island Dr., Suite 200, Redwood City, CA 94065 | (800) 971-0380 StrongMail is a registered trademark in the U.S. and other countries.

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