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	Just Released: New report based on in-depth interviews with 20 leading online merchants. Free Download This e-tailing group report, sponsored by Bold Software, was conducted in order to better understand how merchant users and non-users of live chat view the technology. With participation from etailers across categories – sporting goods, home, apparel, jewelry, etc. – this whitepaper uncovers the key KPIs associated with measuring success and several of the hesitancies that prevent some merchants from embracing live chat software. The report includes: A handy installation checklist. A thorough discussion of retailer concerns regarding deployment. Over 20 key performance indicators recommended by the users of live chat. Anecdotal statistics including ROI estimations, average order value increases, and more. The most significant finding was quite simply the belief that live chat has come of age and is no longer considered optional. Even retailers yet to deploy the technology acknowledge that very soon, they must. Download the report now A Chicago-based consultancy, the etailing group, inc. provides practical strategic perspectives and actionable merchandising solutions to merchants selling online. Ante Up: Live Chat a 'Must-Have' for Retailers, by; Lauren Freedman, President of the e-tailing group.
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