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January 31, 2011

Figuring Out the Best Fit for Online Video Online video is the fastest-growing ad format in digital advertising, and SMBs want in on the action. What are the smartest uses of online video to get your message across to the right audience? Full Article Read More Share this:. . . . Unsure how to respond on Facebook? Attend Buddy Media's free Webinar: The Definitive Guide to Social Media Moderation and Publishing With more than 700 status updates posted on Facebook per second, you need a game plan. Register Now Consumers Expect Mobile Ads to Inform The mobile device is a highly personal one, and it can take a lot for consumers to warm up to advertising on it. Research suggests marketers should do their best to make ads educational—and, of course, relevant. Full Article Read More Share this:. . . . You are about to deliver a presentation on your latest flash of digital marketing genius. You can: Support your idea with data and analysis. Pitch from the seat of your pants. Hope no one notices you don't have a real case. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 In the "Year of the Tablet" What Do Marketers Need to Know? CES Roundup: 4G Smartphones—Bigger, Faster...Better? All Recent Blog Posts » RECENT ARTICLES Consumers Expect Mobile Ads to Inform What Makes Facebook Fan Pages Successful? Steve Madden Sees Mobile Web as Value-Add Who Will Win the Android vs. iPhone Race? All Recent Articles » LATEST ANALYST REPORTS After the Crunch: How Credit Card Issuers Market to Consumers Online Germany: Digital Market Trends Social Gaming: Marketers Make Their Move UK Social Network Advertising: A New Platform for Consumer Goods Shopping for Insurance Online: A Multichannel Quest All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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