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March 1, 2011

Facebook to Surpass Yahoo! in Display Ad Revenues This Year eMarketer estimates that, for the first time, Facebook will get the largest share of US display ad dollars, putting Yahoo! in second place. In the search market, Google continues to solidify its position at the top. Full Article Read More Share this:. . . . Leverage email, video and social media to maximize ROI Optimize your online marketing mix. This webcast and guide will review: An Analytics framework for marketing optimization Overcoming marketing 'silos' How Alaska Airlines increased conversions by 12% Download Now Google and Yahoo! Still Take More Overall Online Ad Dollars eMarketer estimates net US ad revenues at the top five sites in the country will be up more than 20% this year, as ad revenue growth at Facebook tops that of Google and Microsoft properties. Full Article Read More Share this:. . . . You are about to deliver a presentation on your latest flash of digital marketing genius. You can: Support your idea with data and analysis. Pitch from the seat of your pants. Hope no one notices you don't have a real case. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS eMarketer Webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Fewer Than 20 Million US Adults Used Twitter At Least Monthly in 2010 Stat of the Day: Canada Retail Ecommerce to Reach $30.9 Billion in 2015 Stat of the Day: 68.2% of US Internet Audience Are Online Video Viewers Key Digital Trends for 2011 All Recent Blog Posts » RECENT ARTICLES Social Media Is Not Killing Email Consumers Continue Switch to Online Banking How Well Is Social Media Fitting into the Marketing Mix? Online Shopping Is Entertainment to Teen Girls All Recent Articles » LATEST ANALYST REPORTS UK Multichannel Marketing: New Paths to Consumer Engagement 7 Trends for Video Advertising Engagement Canada Retail Ecommerce Forecast: Measured Growth Ahead Demographic Profile—Seniors The Video Viewing Audience: Trends for Marketers All Reports » eMARKETER EVENTS 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." AppNation Advertising and Media Summit March 24, 2011, New York, NY eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends. All eMarketer Events »

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