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How to use email, video, and social to maximize spend. Learn more | Read online

Dear oom, Are you blindly investing your marketing dollars in channels, with no guarantee that you'll see significant returns? The only way to get more budget from your boss is to use analytics to help ensure that your investments are not a "shot in the dark." In this webcast, Alaska Airlines discusses how they transformed their business by using analytics data from the Adobe Online Marketing Suite, powered by Omniture, to identify the most profitable channels and target these areas to enhance marketing effectiveness. This webcast reviews: Analytics framework for online marketing optimization Keys to overcoming marketing "silos" Ways that Alaska Airlines increased email conversions by 12% It's not enough to blindly invest in multiple channels if you can't measure and gauge their effectiveness or return. Marketers who use analytics data to identify, target, and serve relevant content to the most profitable segments will maximize their ROI. If you want to know which of your channels are most profitable to help ensure you're investing marketing dollars in the right area, download this webcast and guide today.

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