There are lots of reasons to climb on the video bandwagon if you haven't already. Consumers love them, and their momentum will surely continue in 2011, hastened by the fast growth anticipated for mobile video consumption. But at a time when online retailers are watching their spend, it's a challenge to keep rolling out great videos that don't eat a lot of resources, yet prove their ROI.
Through our work with Adobe Scene7 customers, we have learned what works and what doesn't when it comes to deploying video. These lessons are revealed in our guide "Nine Easy Steps to Online Video Success." From streamlining your video production to selecting the products to spotlight, this guide will be a handy reference for merchants looking to get the most out of online video. Get your copy today!
