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Using online analytics to create a blueprint for online optimization How Build.com created a solid foundation with the Adobe® Online Marketing Suite

Dear oom, Are you leveraging your current analytics data to make meaningful business decisions? Does the analysis you are conducting leave you swimming in a sea of numbers, or are you able to generate unique insight that allows you to improve your marketing efforts? In this webcast, analytics guru Jim Sterne discusses best practices to help you gain insight and take action from your analytics data. Adobe customer Build.com also discusses how they use the Adobe Online Marketing Suite to establish a strong analytics foundation at their organization, helping them increase RPV by 33 percent and AOV by nearly 38 percent. This webcast reviews: Insights that drive action from analytics guru Jim Sterne Steps to integrate analytics across multiple channels How Build.com increased revenue per visitor by 33% Data is only useful if you are using it on a day to day basis to optimize your Web site. If your data is not giving you clear insights into the performance of your business then you need to make a change. Download this webcast to transform your business with analytics.

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